Setting up a website for a starting business

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Create a simple website presence that clearly conveys what you are offering and give your startup business or idea a launch pad.  Developing a website presence can also help you develop your logo, branding, communications and messaging, validate your idea and consider your customer personas and what value you are delivering them.

Setting up your business on the Internet can be a lucrative way to attract customers, expand your market and increase sales. For the most part, the steps to starting an online business are the same as starting any business.

 

Here are the tips that we follow for starting business to establish their online presence

 

  • Choose one or two plain fonts on a white background.
  • Make your navigation clear and simple, and the same on every page.
  • Only use graphics, audio or video if they enhance your message.
  • Include an opt-in offer so you can collect e-mail addresses.
  • Make it easy to buy–no more than two clicks between potential customer and checkout.
  • Your website is your online storefront, so make it customer-friendly.

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